Häagen-Dazs has been making ice cream like no other since 1961. The founder, Reuben Mattus' vision was to make the best ice cream in the world using high quality, carefully selected ingredients.
Reuben believed that if you were going to indulge in ice cream, it should be a real and fulfilling experience rather than the 'cold and sweet stuff' of his time. Reuben dedicated himself to creating ice cream that was silky, smooth and creamy in texture and with flavours that were deserving of an adult’s palate. He married his business-whizz wife Rose, and together they launched Häagen-Dazs with three simple flavours: chocolate, vanilla and coffee. Driven by a passion for perfection, it took Häagen-Dazs six years to figure out how to make a strawberry ice cream that satisfied him.
Reuben's ambition was to create the world's best-tasting ice cream and his devotion to the highest standards changed the way people thought about ice cream. We believe that everyone deserves to experience pleasure that is fulfilling and real.
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